Alright, today is the first time I’ve seen this. Now we’ve all seen Twitter in the Google results. We’ve all seen articles in the Google results but never before have I seen a scroll box with a mix of articles and Twitter comments half way down the first page.
As quickly as it came it disappeared but fortunately I’d done a screen capture which you can view here:
As if things weren’t complicated enough.
And for those of you thinking this is just for longtail – the search phrase was “car insurance”. Obviously we’re looking at a major phrase here.
Shortly thereafter it went back to News Results indicating this may be a Caffeine test reinforcing rumors that Twitter and other social media avenues will have a greater impact in a post-Caffeine world.