Cloaking?

I received an interesting email regarding an often used technique for hiding content. I could describe it but you can see what’s what at http://www.hireacamera.com/. Just click the “Resources” link at the button and watch the text appear.

Now, I consider this to be cloaking but I want to know what others think. As we don’t allow commenting on our blog (unfortunately I just don’t have the time to moderate posts) I’ve started a thread at http://forums.digitalpoint.com/showthread.php?t=1323546 with a poll. Let me know what you think. :)

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