Matt Cutts did a great interview with Mike MacDonald from WebPronews. The discussed Google in 2009 and answered a lot of questions that I know I’ve heard from a number of clients and confirmed a few things I believed to be true (mainly Matt’s comments on sub-domains near the end).
The video covers personalization (will it kill search results and SEO). The future of SEO and how we need to expand into other areas including usability and conversion optimization, Flash and video ranking and sub-domain and how they can be used and black hat SEO. Matt answers the often-asked question: do sub-domains work better than files in a site and when?
I won’t repeat everything from the video – that would be redundant. It’s a 10 minute video and worth every minute of your time. Enjoy …(Video removed – no longer available)