Every now and then one sees a result in the SERPs (Search Engine Results Pages) that you know isn’t going to change. If I enter windows I’m going to get the Microsoft site. If I search again in a year, it’ll be the same. In the realm of SEO these exist as well, or at least I thought they did.
For those of you who are SEO’s or are learning SEO you’ve likely heard of Matt Cutts (and if not, you will now and it was worth the trip to this blog if for no other reason). Matt Cutts is easily the most public of Google employees who publishes tip s and information on Google (and other ramblings) on his blog at http://www.mattcutts.com/blog/.
With the massive number of links (literally in the many hundreds of thousands) to his site he basically owns the phrase “seo blog”. I monitor the phrase as it’s one of our secondary terms and have basically known that until Matt quit Google, grew to be 100 years old, died, and about 100 more years passed and noone bothered to renew the domain – only then would someone else rank for the phrase. And yet I was wrong.
I happened to be searching for SEO information (it happens) and so I looked up blogs to see if there were any new ones I hadn’t been watching. That’s when I noticed it, Matt was now in second place. I was shocked but not by who it was. if youw ere to tell me that Matt would lose his #! ranking and made me guess who I would have been right – but I was still very surprised to see him drop at all.
Congratulations Rand !!! That’s definitely a job well done.
On the plus side for Matt and Google, at least we know you’re not cheating. 🙂