Putting Bruce Clay To The Test

As the new writer for SitePoint’s SEM Kit I’ve been testing out a lot of tools and services I had only peek at previously. While I’m not a HUGE fan of tools that provide feedback regarding what you should do, the service offered by Bruce Clay seemed an interesting one (generally I stick to tools that give the data and based the “what to do” on research and an understanding of what the search engines are looking for and what they want to accomplish).

As none of the tactics noted involve spam in any minor degree I decided to put it to the test with a site I know better than any other. And so we’ve applied changes to the Beanstalk homepage and some aspects of its structure to see what happens. While there are a couple portions that will likely be changing back regardless of the effect (the much longer title now for example: our old title was “Guaranteed SEO Services by Beanstalk”) I thought that it would be interesting to see what happens.

I don’t recommend this for everyone (testing on an important and live site) however with a hold currently on new clients, a temporary drop of a position or two (the likely worst case scenario) is certainly tolerable.

And so check back our valued readers, I will be sure to let you know how it goes once these changes get picked up and some affects are realized.

As a note: they did recommend to reduce the anchor text on our homepage. This would require adjusting our entire navigation system and making the site less user friendly and thus we didn’t take them up on the recommendation. That said, if the site does in fact increase in rankings we’ll definitely have to rethink that stance. 😉

Check back in a couple week and we’ll be sure to let you know what the preliminary results are.

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