Google Goes Public

Google today announced that it has filed a registration statement with the Securities and Exchange Commission for a proposed public offering by the company of 14,159,265 shares of Class A common stock.

What does this mean to SEO’s, PPC manager, and webmasters (especially those who are part of the AdWords or AdSense programs)? Basically it means that more than ever Google is going to be putting profit ahead of their philosophy of “don’t be evil”. Google will now have an even stronger “responsibility” to their shareholders and, as with many public companies, this means profits before ethics.

We’ll be watching this one closely to monitor for changes in revenue generated by webmasters as part of the AdSense program and for increasing costs for the AdWords program.

A copy of the prospectus relating to these securities may be obtained, when available, from: Morgan Stanley & Co. Incorporated, Prospectus Department, 1585 Broadway, New York, NY 10036 or Credit Suisse First Boston LLC, Prospectus Department, One Madison Avenue, New York, NY
10010.

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