Yahoo: Boosts Search with Online Display Ads

A study released today by Yahoo Inc. analyzing financial adviser client HarrisDirects campaign states that online display advertising expanded on the numer of relevant searches by a whoppng 61 percent.

Yahoo also said that clicks on sponsored search advertising links pointing directly to HarrisDirects site at theharris.com also jumped 249 percent after a user was exposed to a display ad campaign.

Consumers exposed to the display ad campaign clicked on 139 percent more links to the HarrisDirect site via both sponsored and algorithmic links.

You may read an entire article at DMNews

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