Web Analytics Companies Making It Big

WebTrends annonced on March 28th that they are being purchased by Francisco Partners, one of the world’s largest technology-focused private equity funds.

This is the second purchase of a web analytics firm mentioned in the Beanstalk SEO Blog in less than a week. What does this show us? Well, it illuminates two points:

1 – I should have developed a web analytics firm 5 years ago 🙂 , and
2 – There is a growing interest in web stats analysis. This would indicate a serious maturing on the Internet in that it reflects an improved awareness of the importance of not just knowing how many people are visiting your site but also more about who they are and what they’re doing when they get there.

Personally I’ve always preferred ClickTracks for it’s ease of use and the detail it provides but will be interested to see what develops with the WebTrends package now.

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